These are some of the most popular are the following ones:
Jardins: highly desirable, upscale neighborhoods with low rise housing. They are located southwest of the center, close to a fancy shopping street and an important business district.
Downtown: full of older buildings and bigger renovated apartments, regaining popularity.
Pinheiros: the most bohemian neighborhood with great gastronomy.
Higienopolis: famous for Modernist architecture and traditional old houses.
Vila Madalena: this is a gorgeous, artsy and traditionally bohemian neighborhood, famous for its cafes, pubs, musical environment and arts places.
Itaim Bibi and Vila Nova Conceição: here we have high to high-middle-class neighborhoods located in the Southern part of Sao Paulo, full of high-rise apartments very popular amongst finances and investors profiles where basically everything can be done around home and walking distance to the biggest park of the city: the Ibirapuera.